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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

Estimated reading time
2 minutes

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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Four types of online reading

28th February 2019

Four types of online reading

Estimated reading time
4 minutes

Content creators must understand online reading behaviors to better cater to them. In this day and age, we find ourselves swimming in written content, most…

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3 facts about emotions in B2B decision making

25th March 2019

3 facts about emotions in B2B decision making

Estimated reading time
4 minutes

In the words of Destiny’s Child: It’s just emotion that’s taken me over… When you make a decision do you lead with your head or…

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Content marketing strategy vs content strategy

3rd April 2019

Content marketing strategy vs content strategy

Estimated reading time
4 minutes

Is there a difference between content marketing strategy and content strategy? There’s a lot of jargon out there in the marketing industry, which includes conflicting…

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Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

9th May 2019

Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

Estimated reading time
4 minutes

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice-Chairman of Ogilvy and the founder of its Behavioural Science…

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Turtl celebrates 5-year anniversary

6th June 2019

Turtl celebrates 5-year anniversary

Estimated reading time
2 minutes

Today Turtl celebrates half a decade as a MarTech pioneer. Over the last 5 years, Turtl has partnered with the likes of Cisco, Allianz GI,…

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Turtl