28th January 2021
Estimated reading time
7 minutes
Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…
19th January 2021
Estimated reading time
11 minutes
After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…
14th January 2021
Estimated reading time
5 minutes
There’s always an element of uncertainty when writing about business trends and predictions. But, if 2020 proved anything it was that no matter how much…
16th December 2020
Estimated reading time
5 minutes
The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…
10th December 2020
Estimated reading time
4 minutes
In 2020, we all had to make some difficult decisions. Questions like ‘how can my team weather the crisis?’, ‘how can I create the best…
8th December 2020
Estimated reading time
6 minutes
Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Amy Hall,…
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