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How to improve customer experience at the bottom of the funnel

16th April 2020

How to improve customer experience at the bottom of the funnel

Estimated reading time
4 minutes

Ryan Gould, VP of Strategy and Marketing Services at Elevation Marketing, shares his ideas for bottom-of-funnel tactics that can help B2B brands win more business.…

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How to make digital channels work harder in an eventless world

14th April 2020

How to make digital channels work harder in an eventless world

Estimated reading time
5 minutes

At the end of 2019, when budgets were committed and strategies signed off, no one could have imagined the outbreak of COVID-19 or its consequences,…

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What is sales enablement? And how to do it better

7th April 2020

What is sales enablement? And how to do it better

Estimated reading time
3 minutes

Sales enablement definition: Sales enablement is the process of equipping sales teams with the resources that they need to effectively close deals. Its goal: to…

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5 ways to enable a sales team stuck at home

1st April 2020

5 ways to enable a sales team stuck at home

Estimated reading time
6 minutes

Is your sales team sitting at home waiting for the world to go back to normal? Not on your watch. In chaotic times like these…

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How to brief a freelance writer (with real examples)

26th March 2020

How to brief a freelance writer (with real examples)

Estimated reading time
4 minutes

Faced with the current pandemic, many marketing teams have seen their budgets slashed to cut costs. Understandably, the areas seeing the biggest cost reductions are…

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It’s never been a better time to bring content in-house

25th March 2020

It’s never been a better time to bring content in-house

Estimated reading time
4 minutes

You can plan ahead and pinpoint every part of your marketing strategy, but there are some things you just can’t see coming. These unexpected happenings…

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