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B2B vs B2C content marketing – what you need to know

21st November 2017

B2B vs B2C content marketing – …

Is B2B content marketing so different from B2C content marketing after all? Discover the critical differences between b2b and b2c content marketing and learn how…

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Using LinkedIn to amplify content reach

14th November 2017

Using LinkedIn to amplify content reach

“If you’re not putting out relevant content, in relevant places – you don’t exist.” Gary Vaynerchuk Nowadays content is everything. For most copywriters creating content…

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How to choose the right content marketing platform

31st October 2017

How to choose the right content …

The benefits of choosing the right content marketing platform Writing good content is always a good start to successful content marketing, but choosing the right…

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A beginner’s guide to measuring content performance

16th October 2017

A beginner’s guide to measuring content …

The basics of content performance Learn the essentials around measuring content performance and how to truly understand reader behaviour. Content success – The need to…

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GDPR, what is it all about?

9th October 2017

GDPR, what is it all about?

GDPR or General Data Protection Regulation. If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term.…

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Technology for Marketing 2017

3rd October 2017

Technology for Marketing 2017

Technology for Marketing is the UK’s leading Martech event and took place last week on Wednesday and Thursday at London Olympia. We joined the action…

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