15th January 2019
Estimated reading time
4 minutes
“Be authentic as a publisher and create content that helps you connect to everyone else … because they’re already connected.” Mitch Joel, author of Six…
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10th January 2019
Estimated reading time
2 minutes
According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this…
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11th December 2018
Estimated reading time
1 minute
A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. That’s…
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7th November 2018
Estimated reading time
1 minute
The sheer volume of technology available to marketers can be staggering and overwhelming. With automation and connected data powering increasingly sophisticated personalization in both B2C…
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6th June 2018
Estimated reading time
2 minutes
In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…
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7th March 2018
Estimated reading time
1 minute
Ensuring your content captures the attention of the right people and stands out in a media-saturated world is an ever-growing challenge. Therefore, the typical content…
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