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The psychology of personalization

7th November 2018

The psychology of personalization

Estimated reading time
1 minute

The sheer volume of technology available to marketers can be staggering and overwhelming. With automation and connected data powering increasingly sophisticated personalization in both B2C…

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The secret to reaching your audience is in Mars (bars)

6th June 2018

The secret to reaching your audience is in Mars (bars)

Estimated reading time
2 minutes

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

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The Storm Drain – As content overflows, holding audience attention is key

7th March 2018

The Storm Drain – As content overflows, holding audience attention is key

Estimated reading time
1 minute

Ensuring your content captures the attention of the right people and stands out in a media-saturated world is an ever-growing challenge. Therefore, the typical content…

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Amplify your LinkedIn reach with amazing content and expert skills

14th November 2017

Amplify your LinkedIn reach with amazing content and expert skills

Estimated reading time
3 minutes

If you’re not putting out relevant content, in relevant places – you don’t exist.” Gary Vaynerchuk Nowadays content is everything. For most copywriters, creating content is…

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GDPR, what is it all about?

9th October 2017

GDPR, what is it all about?

Estimated reading time
1 minute

If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term GDPR or General Data Protection Regulation. Here’s…

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How to create an amazing content marketing plan

4th September 2017

How to create an amazing content marketing plan

Estimated reading time
10 minutes

Discover below how to simply and effectively design a successful content marketing plan in line with your business objectives. Get ready to structure a content marketing…

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