Latest Posts

Filter Blog Posts

Welcome to Content Audit 101

5th March 2019

Welcome to Content Audit 101

Estimated reading time
5 minutes

“Without the detailed view that you get from a content inventory and audit, you can’t meet your organization’s big-picture requirements.” – Brenda Huettner, president, P-N…

Read on

What CMOs are planning for marketing in 2020

16th December 2019

What CMOs are planning for marketing in 2020

Estimated reading time
6 minutes

With 2020 right around the corner, every marketing blog is making their predictions for the new year. To save you some time, we’ve collected the…

Read on

What does the C-suite really think about CMOs?

24th September 2019

What does the C-suite really think about CMOs?

Estimated reading time
4 minutes

The CMO (Chief Marketing Officer) role is notoriously one of the most volatile positions in any firm. The average CMO in a large US company…

Read on

What Domino’s legal issues mean for the future of tech accessibility

22nd October 2019

What Domino’s legal issues mean for the future of tech accessibility

Estimated reading time
6 minutes

Technology is accelerating rapidly in both efficiency and frequency. Despite this, many feel the legal system cannot keep up. This has created an increasing number…

Read on

What is status quo bias and how can your sales narrative overcome it

29th September 2020

What is status quo bias and how can your sales narrative overcome it

Estimated reading time
4 minutes

Winning new business is a complicated task. There are at least six questions your prospects will want convincing answers to (find more on those here). Even…

Read on

When brands apologize (the good, the bad, and the ugly)

10th December 2019

When brands apologize (the good, the bad, and the ugly)

Estimated reading time
3 minutes

It’s not often that a brand gets an apology right. Remember when Pepsi apologized for the tragic Kendall Jenner commercial with “we didn’t mean it”?…

Read on

Turtl