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Welcome to Content Audit 101

5th March 2019

Welcome to Content Audit 101

Estimated reading time
5 minutes

“Without the detailed view that you get from a content inventory and audit, you can’t meet your organization’s big-picture requirements.” – Brenda Huettner, president, P-N…

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Four types of online reading

28th February 2019

Four types of online reading

Estimated reading time
4 minutes

Content creators must understand online reading behaviors to better cater to them. In this day and age, we find ourselves swimming in written content, most…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

Estimated reading time
2 minutes

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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The dos and don’ts of digital content publishing

15th January 2019

The dos and don’ts of digital content publishing

Estimated reading time
4 minutes

“Be authentic as a publisher and create content that helps you connect to everyone else … because they’re already connected.” Mitch Joel, author of Six…

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5 books to help marketers make better decisions in 2019

10th January 2019

5 books to help marketers make better decisions in 2019

Estimated reading time
2 minutes

According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this…

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Interactivity drives content success

11th December 2018

Interactivity drives content success

Estimated reading time
1 minute

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. That’s…

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