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Influencer marketing: Rise of the micro-influencer

2nd July 2019

Influencer marketing: Rise of the micro-influencer

Estimated reading time
5 minutes

What is influencer marketing? If you open up any social app right now and scroll for a few seconds, you’ll almost certainly see at least…

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Rebranding Yourself: Building firmwide credibility with Turtl CEO Nick Mason

19th June 2019

Rebranding Yourself: Building firmwide credibility with Turtl CEO Nick Mason

Estimated reading time
4 minutes

Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director of Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…

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How to create a killer content strategy in 5 steps

18th June 2019

How to create a killer content strategy in 5 steps

Estimated reading time
3 minutes

Marketing without a content strategy is like playing darts blindfolded after riding a carousel. You’re probably not going to hit your target. The good news…

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Turtl celebrates 5-year anniversary

6th June 2019

Turtl celebrates 5-year anniversary

Estimated reading time
2 minutes

Today Turtl celebrates half a decade as a MarTech pioneer. Over the last 5 years, Turtl has partnered with the likes of Cisco, Allianz GI,…

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Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

9th May 2019

Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

Estimated reading time
4 minutes

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice-Chairman of Ogilvy and the founder of its Behavioural Science…

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Content marketing strategy vs content strategy

3rd April 2019

Content marketing strategy vs content strategy

Estimated reading time
4 minutes

Is there a difference between content marketing strategy and content strategy? There’s a lot of jargon out there in the marketing industry, which includes conflicting…

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