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The psychology of personalization

7th November 2018

The psychology of personalization

Estimated reading time
1 minute

The sheer volume of technology available to marketers can be staggering and overwhelming. With automation and connected data powering increasingly sophisticated personalization in both B2C…

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The secret to reaching your audience is in Mars (bars)

6th June 2018

The secret to reaching your audience is in Mars (bars)

Estimated reading time
2 minutes

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

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Metrics for success worth measuring in content marketing

16th April 2018

Metrics for success worth measuring in content marketing

Estimated reading time
2 minutes

In modern B2B marketing, the roles of content creation and performance tracking can no longer be viewed separately. Instead, both should be measuring the metrics…

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The Storm Drain – As content overflows, holding audience attention is key

7th March 2018

The Storm Drain – As content overflows, holding audience attention is key

Estimated reading time
1 minute

Ensuring your content captures the attention of the right people and stands out in a media-saturated world is an ever-growing challenge. Therefore, the typical content…

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Amplify your LinkedIn reach with amazing content and expert skills

14th November 2017

Amplify your LinkedIn reach with amazing content and expert skills

Estimated reading time
3 minutes

If you’re not putting out relevant content, in relevant places – you don’t exist.” Gary Vaynerchuk Nowadays content is everything. For most copywriters, creating content is…

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GDPR, what is it all about?

9th October 2017

GDPR, what is it all about?

Estimated reading time
1 minute

If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term GDPR or General Data Protection Regulation. Here’s…

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