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Marketing metrics: 5 red herrings you should ignore

6th August 2019

Marketing metrics: 5 red herrings you should ignore

Estimated reading time
5 minutes

Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the…

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Social currency: the key to customer engagement

1st August 2019

Social currency: the key to customer engagement

Estimated reading time
5 minutes

Ever wonder why some companies get shares on social media, gossip around their product, and generally more love and attention than your company?  Social currency…

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5 best B2B marketing campaign ideas of all time

25th July 2019

5 best B2B marketing campaign ideas of all time

Estimated reading time
5 minutes

Great marketing campaign ideas are hard to come by. In B2B, they’re even rarer. So what are the magic ingredients that make the best stand…

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7 reasons why your social media content strategy isn’t working

23rd July 2019

7 reasons why your social media content strategy isn’t working

Estimated reading time
6 minutes

Are you suffering from a social media dry spell? Low followers? Poor engagement? Well, I hate to break it to you, but your social media…

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How to lose customers and alienate people

16th July 2019

How to lose customers and alienate people

Estimated reading time
4 minutes

It’s Christmas and you are on the tube home from work, excitedly unlocking your phone to watch the new adorable Christmas advert that Janet from…

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Creepy marketing: Has personalization gone too far?

9th July 2019

Creepy marketing: Has personalization gone too far?

Estimated reading time
6 minutes

It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…

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