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The business case for humor in B2B marketing

20th November 2020

The business case for humor in B2B marketing

Estimated reading time
4 minutes

Are you tired of risk-averse stakeholders shutting down your creative ideas because they’re too “funny” for a B2B audience? Let’s look at three facts which…

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The cheat guide to online event marketing according to ABBA

19th November 2021

The cheat guide to online event marketing according to ABBA

Estimated reading time
6 minutes

With the aftermath of 2020, a tremendous 90% of event marketers plan to invest in virtual events moving forward (Bizzabo, 2021). In a digitally-focused world, there…

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The dos and don’ts of digital content publishing

15th January 2019

The dos and don’ts of digital content publishing

Estimated reading time
4 minutes

“Be authentic as a publisher and create content that helps you connect to everyone else … because they’re already connected.” Mitch Joel, author of Six…

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The facts about emotions in B2B decision-making

1st September 2022

The facts about emotions in B2B decision-making

Estimated reading time
8 minutes

When you make a decision do you lead with your head or your heart? If you can’t tell whether emotions play into your decision-making, consider…

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The hidden costs of content silos

22nd April 2020

The hidden costs of content silos

Estimated reading time
4 minutes

Being able to quickly scale up your content is a huge advantage in the current climate, but a 2020 report from the CMO Council and…

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The insights Sales need from Marketing to drive business growth

16th January 2020

The insights Sales need from Marketing to drive business growth

Estimated reading time
1 minute

According to LinkedIn’s 2019 State of Sales Report, the best Sales professionals are 13% more likely to engage closely with Marketing than in previous years.…

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