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Personalization API brings unprecedented flexibility and scale to B2B content

30th September 2021

Personalization API brings unprecedented flexibility and scale to B2B content

Estimated reading time
1 minute

London/Boston – Today, Turtl announced the launch of its personalization API. The API extends the platform’s existing personalization capabilities. In other words, personalized content can be…

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So long, third-party tracking. Hello, first-party insights.

28th October 2021

So long, third-party tracking. Hello, first-party insights.

Estimated reading time
4 minutes

For years, marketing and sales teams have relied on third-party tracking data to measure engagement with their content and campaigns. Today however, third-party metrics are…

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Content myth #1: Message is the only thing that matters

3rd November 2021

Content myth #1: Message is the only thing that matters

Estimated reading time
5 minutes

As a B2B marketer in the digital age, it’s easy to feel overwhelmed. You worry that your brand message is not getting across properly to…

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The cheat guide to online event marketing according to ABBA

19th November 2021

The cheat guide to online event marketing according to ABBA

Estimated reading time
6 minutes

With the aftermath of 2020, a tremendous 90% of event marketers plan to invest in virtual events moving forward (Bizzabo, 2021). In a digitally-focused world, there…

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Content myth #2: Emotions don’t matter in marketing. Or do they?

8th December 2021

Content myth #2: Emotions don’t matter in marketing. Or do they?

Estimated reading time
5 minutes

It’s pretty much impossible to get everyone to agree on whether emotions matter in marketing. In one corner, we have skeptics who believe that even…

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Content myth #3: If sales are happy, I’m happy

15th December 2021

Content myth #3: If sales are happy, I’m happy

Estimated reading time
4 minutes

When your sales team is constantly making requests for new content, it’s easy to lose sight of your long-term marketing plan. Worse still, it can…

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