16th October 2019
Estimated reading time
3 minutes
The age of challenger brands is upon us. From banks to skincare, there’s now a challenger for every industry and a disruptor brand to match.…
26th November 2019
Estimated reading time
4 minutes
As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent $388.8 million on advertising and $633.1 million the…
21st November 2019
Estimated reading time
2 minutes
To skip this preface and head straight to the guide, click here. In 2019, content marketing for banks took a tentative step forward. This wasn’t…
19th May 2020
Estimated reading time
2 minutes
Here’s a quick and dirty roundup of the best webinars for marketers we have seen recently relating to the COVID 19 crisis. We highly recommend…
25th May 2021
Estimated reading time
7 minutes
Margo Sakova, Inbound Marketing Manager at Influ2, shares tips to incorporate hyper-personalization into your account-based strategies. Personalization has long been a marketing requirement. In 2020,…
25th February 2021
Estimated reading time
5 minutes
There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…
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