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Tactics for B2Bs to borrow from challenger brands

16th October 2019

Tactics for B2Bs to borrow from challenger brands

Estimated reading time
3 minutes

The age of challenger brands is upon us. From banks to skincare, there’s now a challenger for every industry and a disruptor brand to match.…

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Taking on the competition – like Burger King

26th November 2019

Taking on the competition – like Burger King

Estimated reading time
4 minutes

As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent $388.8 million on advertising and $633.1 million the…

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The 2020 guide to content marketing for banks

21st November 2019

The 2020 guide to content marketing for banks

Estimated reading time
2 minutes

To skip this preface and head straight to the guide, click here. In 2019, content marketing for banks took a tentative step forward. This wasn’t…

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The 5 best COVID-related webinars for marketers

19th May 2020

The 5 best COVID-related webinars for marketers

Estimated reading time
2 minutes

Here’s a quick and dirty roundup of the best webinars for marketers we have seen recently relating to the COVID 19 crisis. We highly recommend…

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The anatomy of a great personalization strategy in ABM

25th May 2021

The anatomy of a great personalization strategy in ABM

Estimated reading time
7 minutes

Margo Sakova, Inbound Marketing Manager at Influ2, shares tips to incorporate hyper-personalization into your account-based strategies. Personalization has long been a marketing requirement. In 2020,…

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The attention span myth and why it’s problematic for marketers

25th February 2021

The attention span myth and why it’s problematic for marketers

Estimated reading time
5 minutes

There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…

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