19th June 2019
Estimated reading time
4 minutes
Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director of Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…
14th September 2022
Estimated reading time
7 minutes
When B2B marketers talk about solutions to reduce demand generation friction, it can sometimes sound like a distant utopian future. In reality, smooth demand-driven marketing…
31st October 2019
Estimated reading time
4 minutes
You probably already know how much we like psychology at Turtl. We could go on about it for hours over a coffee or two. But…
12th September 2019
Estimated reading time
6 minutes
We all know that Twitter is the go-to place for venting. Here’s one example that hit a chord with the wider marketing community about “needing”…
28th October 2021
Estimated reading time
4 minutes
For years, marketing and sales teams have relied on third-party tracking data to measure engagement with their content and campaigns. Today however, third-party metrics are…
1st August 2019
Estimated reading time
5 minutes
Ever wonder why some companies get shares on social media, gossip around their product, and generally more love and attention than your company? Social currency…
A round up of insights, trends, and tips on the world of content marketing
