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What CMOs are planning for marketing in 2020

16th December 2019

What CMOs are planning for marketing in 2020

Estimated reading time
6 minutes

With 2020 right around the corner, every marketing blog is making their predictions for the new year. To save you some time, we’ve collected the…

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Three standout content marketing failures of the decade

12th December 2019

Three standout content marketing failures of the decade

Estimated reading time
4 minutes

Another new year. Another chance to start afresh. Turn over a new leaf. Buy a new calendar. Make some ridiculous health goals (maybe with the…

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When brands apologize (the good, the bad, and the ugly)

10th December 2019

When brands apologize (the good, the bad, and the ugly)

Estimated reading time
3 minutes

It’s not often that a brand gets an apology right. Remember when Pepsi apologized for the tragic Kendall Jenner commercial with “we didn’t mean it”?…

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5 social selling tips from Doctor LinkedIn

5th December 2019

5 social selling tips from Doctor LinkedIn

Estimated reading time
4 minutes

David Petherick is known as Doctor LinkedIn. He has helped individuals and organizations to be visible, legible, and credible on LinkedIn since 2006. Connect with…

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The new buyer journey: Is marketing the new sales?

4th December 2019

The new buyer journey: Is marketing the new sales?

Estimated reading time
4 minutes

A huge surge in all things digital has transformed sales and marketing teams. In the old days, a good salesforce could make up for a…

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Lessons for marketing leaders, from Steve Jobs

28th November 2019

Lessons for marketing leaders, from Steve Jobs

Estimated reading time
6 minutes

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is…

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