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Reduce demand generation friction with these three expert tips

14th September 2022

Reduce demand generation friction with these three expert tips

Estimated reading time
7 minutes

When B2B marketers talk about solutions to reduce demand generation friction, it can sometimes sound like a distant utopian future. In reality, smooth demand-driven marketing…

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Self-determination theory: how to make your readers’ brains happy

31st October 2019

Self-determination theory: how to make your readers’ brains happy

Estimated reading time
4 minutes

You probably already know how much we like psychology at Turtl. We could go on about it for hours over a coffee or two. But…

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Should marketers be forced to learn design?

12th September 2019

Should marketers be forced to learn design?

Estimated reading time
6 minutes

We all know that Twitter is the go-to place for venting. Here’s one example that hit a chord with the wider marketing community about “needing”…

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So long, third-party tracking. Hello, first-party insights.

28th October 2021

So long, third-party tracking. Hello, first-party insights.

Estimated reading time
4 minutes

For years, marketing and sales teams have relied on third-party tracking data to measure engagement with their content and campaigns. Today however, third-party metrics are…

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Social currency: the key to customer engagement

1st August 2019

Social currency: the key to customer engagement

Estimated reading time
5 minutes

Ever wonder why some companies get shares on social media, gossip around their product, and generally more love and attention than your company?  Social currency…

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Spock vs Homer: the psychology of personalization

15th October 2020

Spock vs Homer: the psychology of personalization

Estimated reading time
4 minutes

Challenging traditional thinking about how buyers make decisions, and what marketers need to do instead, Nick Mason, CEO and Founder here at Turtl, and Shirin…

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