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The 2020 guide to content marketing for banks

21st November 2019

The 2020 guide to content marketing for banks

Estimated reading time
2 minutes

To skip this preface and head straight to the guide, click here. In 2019, content marketing for banks took a tentative step forward. This wasn’t…

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The 5 best COVID-related webinars for marketers

19th May 2020

The 5 best COVID-related webinars for marketers

Estimated reading time
2 minutes

Here’s a quick and dirty roundup of the best webinars for marketers we have seen recently relating to the COVID 19 crisis. We highly recommend…

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The anatomy of a great personalization strategy in ABM

25th May 2021

The anatomy of a great personalization strategy in ABM

Estimated reading time
7 minutes

Margo Sakova, Inbound Marketing Manager at Influ2, shares tips to incorporate hyper-personalization into your account-based strategies. Personalization has long been a marketing requirement. In 2020,…

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The attention span myth and why it’s problematic for marketers

25th February 2021

The attention span myth and why it’s problematic for marketers

Estimated reading time
5 minutes

There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…

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The business case for humor in B2B marketing

20th November 2020

The business case for humor in B2B marketing

Estimated reading time
4 minutes

Are you tired of risk-averse stakeholders shutting down your creative ideas because they’re too “funny” for a B2B audience? Let’s look at three facts which…

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The cheat guide to online event marketing according to ABBA

19th November 2021

The cheat guide to online event marketing according to ABBA

Estimated reading time
6 minutes

With the aftermath of 2020, a tremendous 90% of event marketers plan to invest in virtual events moving forward (Bizzabo, 2021). In a digitally-focused world, there…

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