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5 best B2B content marketing examples of 2020

16th December 2020

5 best B2B content marketing examples of 2020

Estimated reading time
5 minutes

The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…

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3 content trends to look out for in 2021

14th January 2021

3 content trends to look out for in 2021

Estimated reading time
5 minutes

There’s always an element of uncertainty when writing about business trends and predictions. But, if 2020 proved anything it was that no matter how much…

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10 ways to utilize white space in your content

26th January 2022

10 ways to utilize white space in your content

Estimated reading time
3 minutes

White space, also referred to as negative space, is simply the empty space between objects in a design. Despite the term, white space does not…

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10 ways to govern your content quality

14th January 2021

10 ways to govern your content quality

Estimated reading time
5 minutes

In businesses that create a lot of content, the quality of your operations directly underpins the quality of your ecosystem. Whether your company creates content…

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6 barriers to great B2B content (and how to smash them)

19th January 2021

6 barriers to great B2B content (and how to smash them)

Estimated reading time
11 minutes

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…

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5 sales psychology lessons backed by research

28th January 2021

5 sales psychology lessons backed by research

Estimated reading time
7 minutes

Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…

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