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Your essential 3 point guide to a better ESG understanding

28th January 2020

Your essential 3 point guide to a better ESG understanding

Estimated reading time
4 minutes

If you’re on the lookout for the most important business trends of recent years, then you have found one of the biggest ones. ESG has…

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Did these 3 customer experience predictions come true by 2020?

20th January 2020

Did these 3 customer experience predictions come true by 2020?

Estimated reading time
3 minutes

Thought leaders, research firms, and industry blogs are all fans of making annual predictions. It’s the kind of content that gets good click-through-rates and attracts…

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The insights Sales need from Marketing to drive business growth

16th January 2020

The insights Sales need from Marketing to drive business growth

Estimated reading time
1 minute

According to LinkedIn’s 2019 State of Sales Report, the best Sales professionals are 13% more likely to engage closely with Marketing than in previous years.…

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5 must-read books for marketers

14th January 2020

5 must-read books for marketers

Estimated reading time
3 minutes

At the start of every new year, I always make the same resolution. I always plan to read more; and not just fiction and non-fiction…

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3 proactive ways CMOs can get marketing and finance on the same page

9th January 2020

3 proactive ways CMOs can get marketing and finance on the same page

Estimated reading time
7 minutes

Gartner’s recent 2019-20 CMO Spend Survey found that the marketing-finance relationship needs a bit of work, to put it mildly. When asked which organizational function acts as…

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How to pun responsibly at Christmas

19th December 2019

How to pun responsibly at Christmas

Estimated reading time
3 minutes

It’s the most pun-derful time of the year. And probably one of the only times yule get away with such truly elf-ful puns. Because let’s…

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