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Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

9th May 2019

Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

Estimated reading time
4 minutes

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice-Chairman of Ogilvy and the founder of its Behavioural Science…

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Leadership and teamwork psychology for teams looking to excel

22nd June 2022

Leadership and teamwork psychology for teams looking to excel

Estimated reading time
4 minutes

In the wild, turtles are solitary animals that barely ever interact with each other. They rarely have any need for leadership and teamwork. But Turtl…

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Lessons for marketing leaders, from Steve Jobs

28th November 2019

Lessons for marketing leaders, from Steve Jobs

Estimated reading time
6 minutes

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is…

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Lost in translation: how to incorporate intelligence into target marketing

1st July 2020

Lost in translation: how to incorporate intelligence into target marketing

Estimated reading time
8 minutes

Progressive marketers must recognize effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new regions,…

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Lumen compares Turtl’s format to the PDF

21st September 2020

Lumen compares Turtl’s format to the PDF

Estimated reading time
2 minutes

Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of their interactive format compared to the PDF. The purpose of the test was…

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Make your point with data

5th March 2020

Make your point with data

Estimated reading time
2 minutes

Let’s be honest, we all know the struggle of proving content ROI. We plan, research, and prepare strategic pieces, but what happens after we press publish?…

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Turtl