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Marketing metrics: 5 red herrings you should ignore

6th August 2019

Marketing metrics: 5 red herrings you should ignore

Estimated reading time
5 minutes

Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the…

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Metrics for success worth measuring in content marketing

16th April 2018

Metrics for success worth measuring in content marketing

Estimated reading time
2 minutes

In modern B2B marketing, the roles of content creation and performance tracking can no longer be viewed separately. Instead, both should be measuring the metrics…

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Movers & Shakers of Marketing with Michelle Brogan at Allianz Partners

4th March 2021

Movers & Shakers of Marketing with Michelle Brogan at Allianz Partners

Estimated reading time
10 minutes

In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners.…

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Movers & Shakers of Marketing: Chas Moloney

5th November 2020

Movers & Shakers of Marketing: Chas Moloney

Estimated reading time
9 minutes

For our first edition of The Movers & Shakers of Marketing, we caught up with Chas Moloney, Marketing Director at Ricoh to get his perspective…

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Movers & Shakers of Marketing: Chas Moloney from Ricoh

5th November 2020

Movers & Shakers of Marketing: Chas Moloney from Ricoh

Estimated reading time
9 minutes

For our first edition of The Movers & Shakers of Marketing, we caught up with Chas Moloney, Marketing Director at Ricoh to get his perspective…

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Movers & Shakers of Marketing: Marije Gould

18th November 2020

Movers & Shakers of Marketing: Marije Gould

Estimated reading time
5 minutes

In our second edition of The Movers & Shakers of Marketing, we catch up with Marije Gould, Vice President, Demand Generation and Field Marketing at…

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