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Lost in translation: how to incorporate intelligence into target marketing

1st July 2020

Lost in translation: how to incorporate intelligence into target marketing

Estimated reading time
8 minutes

Progressive marketers must recognize effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new regions,…

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Lumen compares Turtl’s format to the PDF

21st September 2020

Lumen compares Turtl’s format to the PDF

Estimated reading time
2 minutes

Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of their interactive format compared to the PDF. The purpose of the test was…

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Make your point with data

5th March 2020

Make your point with data

Estimated reading time
2 minutes

Let’s be honest, we all know the struggle of proving content ROI. We plan, research, and prepare strategic pieces, but what happens after we press publish?…

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Marketing metrics: 5 red herrings you should ignore

6th August 2019

Marketing metrics: 5 red herrings you should ignore

Estimated reading time
5 minutes

Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the…

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Metrics for success worth measuring in content marketing

16th April 2018

Metrics for success worth measuring in content marketing

Estimated reading time
2 minutes

In modern B2B marketing, the roles of content creation and performance tracking can no longer be viewed separately. Instead, both should be measuring the metrics…

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Movers & Shakers of Marketing with Michelle Brogan at Allianz Partners

4th March 2021

Movers & Shakers of Marketing with Michelle Brogan at Allianz Partners

Estimated reading time
10 minutes

In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners.…

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