1st July 2020
Estimated reading time
8 minutes
Progressive marketers must recognize effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new regions,…
21st September 2020
Estimated reading time
2 minutes
Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of their interactive format compared to the PDF. The purpose of the test was…
5th March 2020
Estimated reading time
2 minutes
Let’s be honest, we all know the struggle of proving content ROI. We plan, research, and prepare strategic pieces, but what happens after we press publish?…
6th August 2019
Estimated reading time
5 minutes
Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the…
16th April 2018
Estimated reading time
2 minutes
In modern B2B marketing, the roles of content creation and performance tracking can no longer be viewed separately. Instead, both should be measuring the metrics…
4th March 2021
Estimated reading time
10 minutes
In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners.…
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