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The Movers & Shakers of Marketing: Marije Gould from Unit4

12th November 2020

The Movers & Shakers of Marketing: Marije Gould from Unit4

Estimated reading time
5 minutes

In our second edition of The Movers & Shakers of Marketing, we catch up with Marije Gould, Vice President, Demand Generation and Field Marketing at…

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The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

19th November 2020

The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

Estimated reading time
4 minutes

In our third edition of The Movers & Shakers of Marketing, we catch up with Trevor Lloyd-Jones, Senior Marketing Manager – Content at LexisNexis Risk…

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The power of ABM personalization

8th December 2020

The power of ABM personalization

Estimated reading time
6 minutes

Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Amy Hall,…

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The psychology of choice

10th December 2020

The psychology of choice

Estimated reading time
4 minutes

This year, we’ve all had to make some difficult decisions. Questions like ‘how can my team weather the crisis?’, ‘how can I create the best…

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The psychology of personalisation

7th November 2018

The psychology of personalisation

Estimated reading time
1 minute

The sheer volume of technology available to marketers is staggering and so easy for we marketers to lose ourselves in. With automation and connected data…

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The rise of conversational marketing

28th May 2020

The rise of conversational marketing

Estimated reading time
5 minutes

Conversational marketing can take your digital content from a one-way broadcast to a two-way interaction, giving customers more valuable and memorable experiences. It’s news to…

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