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Is your content reaching your audience?

6th June 2018

Is your content reaching your audience?

Estimated reading time
2 minutes

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

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Metrics for success

16th April 2018

Metrics for success

Estimated reading time
2 minutes

In modern B2B marketing the roles of content creation and performance marketing can no longer be two roles performed by two separate people with little…

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The Storm Drain – The new content era

7th March 2018

The Storm Drain – The new content era

Estimated reading time
1 minute

Do you hold the attention of your audience? How do you ensure your content stands out in a media-saturated world? For too long, content marketing…

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Using LinkedIn to amplify content reach

14th November 2017

Using LinkedIn to amplify content reach

Estimated reading time
3 minutes

“If you’re not putting out relevant content, in relevant places – you don’t exist.” Gary Vaynerchuk Nowadays content is everything. For most copywriters creating content…

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GDPR, what is it all about?

9th October 2017

GDPR, what is it all about?

Estimated reading time
1 minute

GDPR or General Data Protection Regulation. If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term.…

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How to create an amazing content marketing plan

4th September 2017

How to create an amazing content marketing plan

Estimated reading time
10 minutes

Design and implement your content strategy Discover how to simply and effectively design and roll out a successful content plan in line with your business…

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