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5 ways of testing content ideas on a shoestring budget

5th May 2020

5 ways of testing content ideas on a shoestring budget

Estimated reading time
4 minutes

Performance-driven marketing involves a more careful allocation of budget, even when funds aren’t under pressure. A/B testing is a common way of making sure you…

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3 things every salesperson wants from your bottom-funnel content

30th April 2020

3 things every salesperson wants from your bottom-funnel content

Estimated reading time
5 minutes

Recent research we conducted with Forrester found that the quality of content provided to enable sales teams varies wildly at different stages of the sales cycle.…

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Turtl and WP Engine take digital content marketing to the next level

29th April 2020

Turtl and WP Engine take digital content marketing to the next level

Estimated reading time
2 minutes

WP Engine Inc is implementing digital content marketing platform Turtl, in a bid to continuously level up its digital content marketing across the firm. Turtl…

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The hidden costs of content silos

22nd April 2020

The hidden costs of content silos

Estimated reading time
4 minutes

Being able to quickly scale up your content is a huge advantage in the current climate, but a 2020 report from the CMO Council and…

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How to improve customer experience at the bottom of the funnel

16th April 2020

How to improve customer experience at the bottom of the funnel

Estimated reading time
4 minutes

Ryan Gould, VP of Strategy and Marketing Services at Elevation Marketing, shares his ideas for bottom-of-funnel tactics that can help B2B brands win more business.…

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How to make digital channels work harder in an eventless world

14th April 2020

How to make digital channels work harder in an eventless world

Estimated reading time
5 minutes

At the end of 2019, budgets were committed and strategies signed off. It was business as usual. No one could have imagined the outbreak of…

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