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10 ways to govern the quality of your content

7th July 2020

10 ways to govern the quality of your content

Estimated reading time
5 minutes

In businesses that build and use a lot of content, the quality of your operations directly underpins the quality of your ecosystem. Whether your company’s…

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3 ABM tips from Capita and DXC

20th February 2020

3 ABM tips from Capita and DXC

Estimated reading time
3 minutes

Marketers, do you think you’re doing enough to help sales close business? Last year at Turtl, we conducted some research with Forrester to find out…

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3 facts about emotion in B2B decision making

25th March 2019

3 facts about emotion in B2B decision making

Estimated reading time
4 minutes

In the words of Destiny’s Child: It’s just emotion that’s taken me over… When you make a decision do you lead with your head or…

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3 marketing newsletter examples to live by

31st January 2020

3 marketing newsletter examples to live by

Estimated reading time
5 minutes

Inspired by the launch of Noggin Notes and The Upsurge (subscribe at the bottom of the page), I thought it was about time we hyped…

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3 proactive ways CMOs can tackle the marketing-finance rift

9th January 2020

3 proactive ways CMOs can tackle the marketing-finance rift

Estimated reading time
7 minutes

Gartner’s recent 2019-20 CMO Spend Survey found that the marketing-finance relationship needs a bit of work, to put it mildly. When asked which organizational function acts as…

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3 reasons why no one reads your school newsletter (& how to fix it)

29th October 2019

3 reasons why no one reads your school newsletter (& how to fix it)

Estimated reading time
6 minutes

Are you spending valuable time creating a newsletter that you’re not even sure is being read by anyone? You’re not alone. Schools are struggling to…

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