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Why email blast marketing is no longer best practice

8th August 2019

Why email blast marketing is no longer best practice

Estimated reading time
5 minutes

What do bootcut jeans, dialup internet, and bowl cuts have in common with email blast marketing? They’re dead and should stay dead. But why have…

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5 best B2B marketing campaign ideas of all time

25th July 2019

5 best B2B marketing campaign ideas of all time

Estimated reading time
5 minutes

Great marketing campaign ideas are hard to come by. In B2B, they’re even rarer. So what are the magic ingredients that make the best stand…

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How to improve customer experience at the bottom of the funnel

16th April 2020

How to improve customer experience at the bottom of the funnel

Estimated reading time
4 minutes

Ryan Gould, VP of Strategy and Marketing Services at Elevation Marketing, shares his ideas for bottom-of-funnel tactics that can help B2B brands win more business.…

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When brands apologize (the good, the bad, and the ugly)

10th December 2019

When brands apologize (the good, the bad, and the ugly)

Estimated reading time
3 minutes

It’s not often that a brand gets an apology right. Remember when Pepsi apologized for the tragic Kendall Jenner commercial with “we didn’t mean it”?…

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The benefits of getting personal

13th February 2020

The benefits of getting personal

Estimated reading time
2 minutes

The Splash, issue 2, is here, and this time it’s personal. Skip straight to the magazine here. Whether you spend your days wading through code…

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Tactics for B2Bs to borrow from challenger brands

16th October 2019

Tactics for B2Bs to borrow from challenger brands

Estimated reading time
4 minutes

The age of challenger brands is upon us. From banks to skincare, there’s now a challenger for every industry and a disruptor brand to match.…

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