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Do you know who and what your brand adverts could unknowingly support?

6th February 2020

Do you know who and what your brand adverts could unknowingly support?

Estimated reading time
3 minutes

YouTube strikes again. Global brands including Samsung and L’Oréal have been unknowingly advertising on climate-misinformation videos. This has reignited concerns over the streaming site’s algorithms,…

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Fast content vs. slow content – which is best?

5th February 2020

Fast content vs. slow content – which is best?

Estimated reading time
4 minutes

Here’s a scenario to get you thinking about whether you’re currently creating fast content or slow content. Imagine that you’ve just published a thought leadership…

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3 marketing newsletter examples to live by

31st January 2020

3 marketing newsletter examples to live by

Estimated reading time
5 minutes

Inspired by the launch of Noggin Notes and The Upsurge (subscribe at the bottom of the page), I thought it was about time we hyped…

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Your essential 3 point guide to a better ESG understanding

28th January 2020

Your essential 3 point guide to a better ESG understanding

Estimated reading time
4 minutes

If you’re on the lookout for the most important business trends of recent years, then you have found one of the biggest ones. ESG has…

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Did these 3 customer experience predictions come true by 2020?

20th January 2020

Did these 3 customer experience predictions come true by 2020?

Estimated reading time
3 minutes

Thought leaders, research firms, and industry blogs are all fans of making annual predictions. It’s the kind of content that gets good click-through-rates and attracts…

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The insights Sales need from Marketing to drive business growth

16th January 2020

The insights Sales need from Marketing to drive business growth

Estimated reading time
1 minute

According to LinkedIn’s 2019 State of Sales Report, the best Sales professionals are 13% more likely to engage closely with Marketing than in previous years.…

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