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How to make digital channels work harder in an eventless world

14th April 2020

How to make digital channels work harder in an eventless world

Estimated reading time
5 minutes

At the end of 2019, budgets were committed and strategies signed off. It was business as usual. No one could have imagined the outbreak of…

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How to personalize content in 2020

12th June 2020

How to personalize content in 2020

Estimated reading time
5 minutes

Ah, personalization. Has a drum ever been beaten so often? Everyone knows content personalization is what the people want, but are we doing enough with…

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How to pun responsibly at Christmas

19th December 2019

How to pun responsibly at Christmas

Estimated reading time
3 minutes

It’s the most pun-derful time of the year. And probably one of the only times yule get away with such truly elf-ful puns. Because let’s…

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How to scale a personal buyer journey in the customer era

25th November 2020

How to scale a personal buyer journey in the customer era

Estimated reading time
7 minutes

Mark Kilens, VP of Content and Community at Drift, and Nick Mason, CEO and Founder at Turtl, discuss how marketing and sales teams can stand…

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How to use sales enablement content to help your sales team convert

27th October 2020

How to use sales enablement content to help your sales team convert

Estimated reading time
6 minutes

Prafull Sharma, Founder of content marketing agency LeadsPanda.com and author of the One-Page Content Marketing Blueprint, shares his tips to create sales enablement content that…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

Estimated reading time
2 minutes

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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