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“Sludge”: the cognitive barrier harming consumers

24th June 2020

“Sludge”: the cognitive barrier harming consumers

Estimated reading time
4 minutes

At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman…

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Lost in translation: how to incorporate intelligence into target marketing

1st July 2020

Lost in translation: how to incorporate intelligence into target marketing

Estimated reading time
8 minutes

Progressive marketers must recognize effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new regions,…

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Inclusive by design: Accessible technology as a human right

14th July 2020

Inclusive by design: Accessible technology as a human right

Estimated reading time
7 minutes

Designing accessible technology, including websites, to be inclusive to all makes social, moral, and business sense. A big red button that instructs Google Assistant to play…

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25 bite-sized top tips to help you create more persuasive copy

16th July 2020

25 bite-sized top tips to help you create more persuasive copy

Estimated reading time
1 minute

From the latest behavioral studies to classic psychological theories, learn how to make your craft persuasive copy that persuades and converts in 25 bite-sized tips:…

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5 sales prospecting mistakes that will burn your leads

23rd July 2020

5 sales prospecting mistakes that will burn your leads

Estimated reading time
6 minutes

The sales cycle has seven stages: prospecting, making contact, qualifying your prospect, nurturing your prospect, presenting your offer, overcoming objections, and closing the sale.  Much…

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6 ways to tackle content waste

30th July 2020

6 ways to tackle content waste

Estimated reading time
3 minutes

Would you pay for a full pizza, eat one slice, and throw the rest away? That’s effectively the state of content marketing today. Research from…

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