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Content myth #1: Message is the only thing that matters

3rd November 2021

Content myth #1: Message is the only thing that matters

Estimated reading time
5 minutes

As a B2B marketer in the digital age, it’s easy to feel overwhelmed. You worry that your brand message is not getting across properly to…

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Content myth #2: Emotions don’t matter in marketing. Or do they?

8th December 2021

Content myth #2: Emotions don’t matter in marketing. Or do they?

Estimated reading time
5 minutes

It’s pretty much impossible to get everyone to agree on whether emotions matter in marketing. In one corner, we have skeptics who believe that even…

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Content myth #3: If sales are happy, I’m happy

15th December 2021

Content myth #3: If sales are happy, I’m happy

Estimated reading time
4 minutes

When your sales team is constantly making requests for new content, it’s easy to lose sight of your long-term marketing plan. Worse still, it can…

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Content myth #4: Content creation is either control or anarchy

12th January 2022

Content myth #4: Content creation is either control or anarchy

Estimated reading time
4 minutes

For most content marketers, absolute control over content creation feels like it’s essential. The idea of letting non-specialists create content fills them with dread. It…

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Content myth #5: Secretly, no one cares about business metrics

2nd February 2022

Content myth #5: Secretly, no one cares about business metrics

Estimated reading time
4 minutes

It’s all too easy for content marketers’ obsession with metrics to take over their waking lives. They spend hours analyzing and reporting on open rates,…

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Content Psychology 101: What happens when we read?

16th February 2022

Content Psychology 101: What happens when we read?

Estimated reading time
3 minutes

The human mind works in mysterious and fascinating ways. While it is a common misconception that humans only use 10% of our brain capacity, the brain…

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