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The cheat guide to online event marketing according to ABBA

19th November 2021

The cheat guide to online event marketing according to ABBA

Estimated reading time
6 minutes

With the aftermath of 2020, a tremendous 90% of event marketers plan to invest in virtual events moving forward (Bizzabo, 2021). In a digitally-focused world, there…

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Content myth #1: Message is the only thing that matters

3rd November 2021

Content myth #1: Message is the only thing that matters

Estimated reading time
5 minutes

As a B2B marketer in the digital age, it’s easy to feel overwhelmed. You worry that your brand message is not getting across properly to…

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So long, third-party tracking. Hello, first-party insights.

28th October 2021

So long, third-party tracking. Hello, first-party insights.

Estimated reading time
4 minutes

For years, marketing and sales teams have relied on third-party tracking data to measure engagement with their content and campaigns. Today however, third-party metrics are…

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Personalization API brings unprecedented flexibility and scale to B2B content

30th September 2021

Personalization API brings unprecedented flexibility and scale to B2B content

Estimated reading time
1 minute

London/Boston – Today, Turtl announced the launch of its personalization API. The API extends the platform’s existing personalization capabilities. In other words, personalized content can be…

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Turtl raises $17m from Octopus Ventures in enterprise content revolution

27th September 2021

Turtl raises $17m from Octopus Ventures in enterprise content revolution

Estimated reading time
4 minutes

London/Boston –  Last week, Turtl announced a raise of $17m in Series A funding from leading European venture firm Octopus Ventures. The investment follows record revenue…

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5 marketing psychology tips for your business

1st September 2021

5 marketing psychology tips for your business

Estimated reading time
4 minutes

Psychological marketing is the key behind most successful companies, with many marketing teams often conducting psychology based research for their brand, product, or service. But…

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