26th November 2019
Estimated reading time
4 minutes
As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent $388.8 million on advertising and $633.1 million the…
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28th November 2019
Estimated reading time
6 minutes
When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is…
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4th December 2019
Estimated reading time
4 minutes
A huge surge in all things digital has transformed sales and marketing teams. In the old days, a good salesforce could make up for a…
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5th December 2019
Estimated reading time
4 minutes
David Petherick is known as Doctor LinkedIn. He has helped individuals and organizations to be visible, legible, and credible on LinkedIn since 2006. Connect with…
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10th December 2019
Estimated reading time
3 minutes
It’s not often that a brand gets an apology right. Remember when Pepsi apologized for the tragic Kendall Jenner commercial with “we didn’t mean it”?…
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12th December 2019
Estimated reading time
4 minutes
Another new year. Another chance to start afresh. Turn over a new leaf. Buy a new calendar. Make some ridiculous health goals (maybe with the…
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