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How to lose customers and alienate people

16th July 2019

How to lose customers and alienate people

Estimated reading time
4 minutes

It’s Christmas and you are on the tube home from work, excitedly unlocking your phone to watch the new adorable Christmas advert that Janet from…

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How to make digital channels work harder in an eventless world

14th April 2020

How to make digital channels work harder in an eventless world

Estimated reading time
5 minutes

At the end of 2019, when budgets were committed and strategies signed off, no one could have imagined the outbreak of COVID-19 or its consequences,…

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How to measure content performance

16th October 2019

How to measure content performance

Estimated reading time
1 minute

In this guide, we take you through how to measure content performance, from setting objectives and identifying key metrics to scoring content. Ever posted something…

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How to personalize content in 2020

12th June 2020

How to personalize content in 2020

Estimated reading time
5 minutes

Ah, personalization. Has a drum ever been beaten so often? Everyone knows content personalization is what the people want, but are we doing enough with…

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How to pun responsibly at Christmas

19th December 2019

How to pun responsibly at Christmas

Estimated reading time
3 minutes

It’s the most pun-derful time of the year. And probably one of the only times yule get away with such truly elf-ful puns. Because let’s…

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How to tackle content waste

30th July 2020

How to tackle content waste

Estimated reading time
3 minutes

Would you pay for a full pizza, eat one slice, and throw the rest away? That’s effectively the state of content marketing today. Research from…

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