Latest Posts

Filter Blog Posts

Interactivity drives content shares

11th December 2018

Interactivity drives content shares

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. But…

Read on

The psychology of personalisation

7th November 2018

The psychology of personalisation

The sheer volume of technology available to marketers is staggering and so easy for we marketers to lose ourselves in. With automation and connected data…

Read on

A beginner’s guide to measuring content performance

16th October 2018

A beginner’s guide to measuring content …

In this guide, we take you through how to measure content performance, from setting objectives and identifying key metrics to scoring content. Ever posted something…

Read on

B2B Marketing Ignite 2018

17th July 2018

B2B Marketing Ignite 2018

The votes are in! Did you join the 1,200 B2B marketers who attended B2B Marketing Ignite on July 10th? As the leading European B2B marketing…

Read on

Is your content reaching your audience?

6th June 2018

Is your content reaching your audience?

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

Read on

Two speed storytelling: Content fast or content slow?

21st May 2018

Two speed storytelling: Content fast or …

When did you last read something that inspired or engaged you? Now ask yourself, was it a piece of slow journalism or one of today’s…

Read on