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Taking on the competition – like Burger King 

26th November 2019

Taking on the competition – like Burger King 

Estimated reading time
4 minutes

As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent 388.8 million dollars on advertising and 633.1 million…

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The 2020 guide to content marketing for banks

21st November 2019

The 2020 guide to content marketing for banks

Estimated reading time
2 minutes

To skip this preface and head straight to the guide, click here. In 2019, content marketing for banks took a tentative step forward. This wasn’t…

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The Immerse Awards – Meet the winners!

20th November 2019

The Immerse Awards – Meet the winners!

Estimated reading time
1 minute

We had one major goal in launching the first-ever Immerse Awards this year – to show off the level of quality our users are achieving…

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5 ways to repurpose your content

12th November 2019

5 ways to repurpose your content

Estimated reading time
3 minutes

As content marketers, we’re always racing to produce high volumes of original and, more importantly, valuable content for our audiences. We spend hours of our…

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3 ways to use psychology to boost your email marketing

7th November 2019

3 ways to use psychology to boost your email marketing

Estimated reading time
3 minutes

Quick question, which of these emails (a or b) looks like it contains the most exciting content? a) b) You probably made your mind up…

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5 lesser-known behavioral biases every marketer should know

6th November 2019

5 lesser-known behavioral biases every marketer should know

Estimated reading time
5 minutes

When it comes to marketing, the better you understand the psychology of your audience, the more equipped you are to reach them. As complex as…

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