Latest Posts

Filter Blog Posts

3 facts about emotion in B2B decision making

25th March 2019

3 facts about emotion in B2B …

Estimated reading time
4 minutes

In the words of Destiny’s Child: It’s just emotion that’s taken me over… When you make a decision do you lead with your head or…

Read on

The science of reading in the digital age

7th March 2019

The science of reading in the …

Estimated reading time
3 minutes

Reading is not a natural process but an art we have taught ourselves. It has become a social tool to deliver learning and thought from person…

Read on

How to do a content audit

5th March 2019

How to do a content audit

Estimated reading time
5 minutes

  “Without the detailed view that you get from a content inventory and audit, you can’t meet your organization’s big-picture requirements.” – Brenda Huettner, president,…

Read on

Four types of online reading

28th February 2019

Four types of online reading

Estimated reading time
4 minutes

Content creators must understand online reading behaviors to better cater to them In this day and age, we find ourselves swimming in written content, most…

Read on

Ignoring data will cost you

12th February 2019

Ignoring data will cost you

Estimated reading time
2 minutes

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

Read on

10 rules for excellent content creation

18th January 2019

10 rules for excellent content creation

Estimated reading time
1 minute

Content marketing, once the darling of digital marketers everywhere, has had a tough time in recent years. As practitioners failed to achieve the results promised…

Read on