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How to personalize content in 2020

12th June 2020

How to personalize content in 2020

Estimated reading time
5 minutes

Ah, personalization. Has a drum ever been beaten so often? Everyone knows content personalization is what the people want, but are we doing enough with…

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How to measure content performance

16th October 2019

How to measure content performance

Estimated reading time
1 minute

In this guide, we take you through how to measure content performance, from setting objectives and identifying key metrics to scoring content. Ever posted something…

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5 ways to test out your content ideas on a shoestring

5th May 2020

5 ways to test out your content ideas on a shoestring

Estimated reading time
4 minutes

Performance-driven marketing involves a more careful allocation of budget, even when funds aren’t under pressure. A/B testing is a common way of making sure you…

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How to make digital channels work harder in an eventless world

14th April 2020

How to make digital channels work harder in an eventless world

Estimated reading time
5 minutes

At the end of 2019, when budgets were committed and strategies signed off, no one could have imagined the outbreak of COVID-19 or its consequences,…

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10 tools for content marketing

10th June 2019

10 tools for content marketing

Estimated reading time
4 minutes

Luckily for us marketers, there are many online content marketing tools out there aiming to make our job a little easier. But all this choice…

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5 sneaky ways to spy on your competitors

4th September 2019

5 sneaky ways to spy on your competitors

Estimated reading time
4 minutes

Checking out the competition is something every business should be doing.  If you’re able to see what’s working or not working for them, then you…

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