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Is your content reaching your audience?

6th June 2018

Is your content reaching your audience?

Estimated reading time
2 minutes

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

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5 weird, wonderful, and wacky punctuation marks

3rd October 2019

5 weird, wonderful, and wacky punctuation marks

Estimated reading time
4 minutes

The devil’s in the details – and no detail is overlooked more by content creators than punctuation. Getting up close and personal with your content…

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5 lesser-known behavioral biases every marketer should know

6th November 2019

5 lesser-known behavioral biases every marketer should know

Estimated reading time
5 minutes

When it comes to marketing, the better you understand the psychology of your audience, the more equipped you are to reach them. As complex as…

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Content marketing strategy vs content strategy

3rd April 2019

Content marketing strategy vs content strategy

Estimated reading time
3 minutes

Is there a difference between content marketing strategy and content strategy? There’s a lot of jargon out there in the marketing industry, which includes conflicting…

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Make your point with data

5th March 2020

Make your point with data

Estimated reading time
2 minutes

Let’s be honest, we all know the struggle of proving content ROI. We plan, research, and prepare strategic pieces, but what happens after we press publish?…

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The power of ABM personalization

8th December 2020

The power of ABM personalization

Estimated reading time
6 minutes

Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Amy Hall,…

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