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How to create a killer content strategy in 5 steps

18th June 2019

How to create a killer content strategy in 5 steps

Estimated reading time
3 minutes

Marketing without a content strategy is like playing darts blindfolded after riding a carousel – you’re probably not going to hit your target. The good…

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The cheat guide to event marketing

18th July 2019

The cheat guide to event marketing

Estimated reading time
5 minutes

In a digitally-focused world, there are countless online platforms to build your brand, through social media, webinars, content, blogs, advertising and so on. While online…

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What does the C-suite really think about CMOs?

24th September 2019

What does the C-suite really think about CMOs?

Estimated reading time
4 minutes

The CMO role is notoriously one of the most volatile positions in any firm. The average CMO in a large US company lasts about 4…

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Does email marketing actually work? HTML vs. plain text

4th October 2019

Does email marketing actually work? HTML vs. plain text

Estimated reading time
4 minutes

Things change. In 2019, marketing entered the future. Marketers are now using VR and integrated AI. They’re well-versed in cutting-edge ephemeral content marketing, fluent in…

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3 facts about emotion in B2B decision making

25th March 2019

3 facts about emotion in B2B decision making

Estimated reading time
4 minutes

In the words of Destiny’s Child: It’s just emotion that’s taken me over… When you make a decision do you lead with your head or…

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The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

19th November 2020

The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

Estimated reading time
4 minutes

In our third edition of The Movers & Shakers of Marketing, we catch up with Trevor Lloyd-Jones, Senior Marketing Manager – Content at LexisNexis Risk…

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