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How to improve customer experience at the bottom of the funnel

16th April 2020

How to improve customer experience at the bottom of the funnel

Estimated reading time
4 minutes

Ryan Gould, VP of Strategy and Marketing Services at Elevation Marketing, shares his ideas for bottom-of-funnel tactics that can help B2B brands win more business.…

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8 buyer questions your sales enablement efforts need to answer

10th September 2020

8 buyer questions your sales enablement efforts need to answer

Estimated reading time
4 minutes

 Sales enablement teams have the dual responsibility of making sure that salespeople have: The resources the buyers they’re talking to want in order to make…

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How Turtl and Drift work together for an unmatched customer experience

21st July 2021

How Turtl and Drift work together for an unmatched customer experience

Estimated reading time
3 minutes

As Drift launches in the UK, let’s find out how the Turtl and Drift solutions combine to offer a content experience like no other. Turtl…

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Rebranding yourself: Building firmwide credibility

19th June 2019

Rebranding yourself: Building firmwide credibility

Estimated reading time
4 minutes

Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director – Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…

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Marketing metrics: 5 red herrings you should ignore

6th August 2019

Marketing metrics: 5 red herrings you should ignore

Estimated reading time
5 minutes

Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the…

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Customer obsession ideas from the tech industry

25th February 2020

Customer obsession ideas from the tech industry

Estimated reading time
1 minute

“Nothing drives profitability like great customer experience” – Dan Hesse, former CEO of Sprint  It’s no secret that customer experience is the new battleground for…

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