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10 ways to govern the quality of your content

7th July 2020

10 ways to govern the quality of your content

Estimated reading time
5 minutes

In businesses that build and use a lot of content, the quality of your operations directly underpins the quality of your ecosystem. Whether your company’s…

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Lost in translation: how to incorporate intelligence into target marketing

1st July 2020

Lost in translation: how to incorporate intelligence into target marketing

Estimated reading time
8 minutes

Progressive marketers must recognize that effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new…

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“Sludge”: the cognitive barrier harming consumers

24th June 2020

“Sludge”: the cognitive barrier harming consumers

Estimated reading time
4 minutes

At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman…

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How marketing moved from 2020 to 2030 in six weeks

17th June 2020

How marketing moved from 2020 to 2030 in six weeks

Estimated reading time
4 minutes

Like it or not, the marketing function has been dragged into the future, forced to undergo a level of digital transformation most weren’t expecting until…

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How to personalize content in 2020

12th June 2020

How to personalize content in 2020

Estimated reading time
5 minutes

Ah, personalization. Has a drum ever been beaten so often? Everyone knows content personalization is what the people want, but are we doing enough with…

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The ultimate ABM content strategy for “zero-waste” marketing

4th June 2020

The ultimate ABM content strategy for “zero-waste” marketing

Estimated reading time
5 minutes

Account-based marketing (ABM) is quickly becoming the go-to tactic for B2B marketers. Instead of casting a wide net with blanket campaigns for an entire market,…

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