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How content briefs make the creation process smoother

21st September 2022

How content briefs make the creation process smoother

Estimated reading time
8 minutes

There’s a big difference between content that needs a few tweaks and content that falls short of expectations. Before you criticize your writer for producing…

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Reduce demand generation friction with these three expert tips

14th September 2022

Reduce demand generation friction with these three expert tips

Estimated reading time
7 minutes

When B2B marketers talk about solutions to reduce demand generation friction, it can sometimes sound like a distant utopian future. In reality, smooth demand-driven marketing…

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10 must-have content marketing tools to build your ideal tech stack

7th September 2022

10 must-have content marketing tools to build your ideal tech stack

Estimated reading time
6 minutes

There are many online content marketing tools out there that aim to make marketers’ jobs a little easier. But all these choices can be a…

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The facts about emotions in B2B decision-making

1st September 2022

The facts about emotions in B2B decision-making

Estimated reading time
8 minutes

When you make a decision do you lead with your head or your heart? If you can’t tell whether emotions play into your decision-making, consider…

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11 common sales deck mistakes that ruin a presentation

24th August 2022

11 common sales deck mistakes that ruin a presentation

Estimated reading time
5 minutes

If you are like most salespeople, you probably spend a good chunk of your time putting together presentations. In fact, LinkedIn found that companies are…

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5 of the best underrated marketing strategies in 2022

17th August 2022

5 of the best underrated marketing strategies in 2022

Estimated reading time
8 minutes

We all love an underdog story. From Cool Runnings to Kung Fu Panda – the fact is that people are suckers for stories that end…

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