Latest Posts

Filter Blog Posts

Why we need to redefine personalization in digital sales cycles

29th April 2021

Why we need to redefine personalization in digital sales cycles

Estimated reading time
4 minutes

Personalization has come a long way since the days when embedding names in email subject lines seemed like the cutting edge of technology. According to…

Read on

Marketing movers & shakers: Michelle Brogan

4th March 2021

Marketing movers & shakers: Michelle Brogan

Estimated reading time
10 minutes

In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners.…

Read on

The attention span myth and why it’s problematic for marketers

25th February 2021

The attention span myth and why it’s problematic for marketers

Estimated reading time
5 minutes

There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…

Read on

How to get internal communications right for burned-out employees

18th February 2021

How to get internal communications right for burned-out employees

Estimated reading time
4 minutes

According to a recent survey, 75 percent of people have experienced burnout at work, with 40 percent feeling it during the pandemic specifically. A work-life…

Read on

5 sales psychology lessons backed by research

28th January 2021

5 sales psychology lessons backed by research

Estimated reading time
7 minutes

Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…

Read on

6 barriers to great B2B content (and how to smash them)

19th January 2021

6 barriers to great B2B content (and how to smash them)

Estimated reading time
11 minutes

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…

Read on

Turtl