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How marketing moved from 2020 to 2030 in six weeks

17th June 2020

How marketing moved from 2020 to 2030 in six weeks

Estimated reading time
4 minutes

Like it or not, the marketing function has been dragged into the future, forced to undergo a level of digital transformation most weren’t expecting until…

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The rise of conversational marketing

28th May 2020

The rise of conversational marketing

Estimated reading time
5 minutes

Conversational marketing can take your digital content from a one-way broadcast to a two-way interaction, giving customers more valuable and memorable experiences. It’s news to…

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Trusting marketing data in the “fake news” era

15th August 2019

Trusting marketing data in the “fake news” era

Estimated reading time
4 minutes

With the volume of online content growing at an exponential rate, it’s becoming more and more difficult to separate the good from the bad. As…

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Integrated marketing: How social media can boost SEO

3rd September 2019

Integrated marketing: How social media can boost SEO

Estimated reading time
5 minutes

As technology becomes increasingly interconnected and accessible, integrated marketing strategies are more important than ever. Social media is quickly becoming a formidable marketing and sales…

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Become every candidate’s Plan A with this recruitment marketing strategy

10th September 2019

Become every candidate’s Plan A with this recruitment marketing strategy

Estimated reading time
6 minutes

According to a study by the Korn Ferry Institute, there will be a global candidate shortage of more than 85 million people by 2030 and…

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3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

9th May 2019

3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

Estimated reading time
4 minutes

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice Chairman of Ogilvy and the founder of its Behavioural…

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