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Interactivity drives content shares

11th December 2018

Interactivity drives content shares

Estimated reading time
1 minute

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. But…

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The 2020 guide to content marketing for banks

21st November 2019

The 2020 guide to content marketing for banks

Estimated reading time
2 minutes

To skip this preface and head straight to the guide, click here. In 2019, content marketing for banks took a tentative step forward. This wasn’t…

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How to create a killer content strategy in 5 steps

18th June 2019

How to create a killer content strategy in 5 steps

Estimated reading time
3 minutes

Marketing without a content strategy is like playing darts blindfolded after riding a carousel – you’re probably not going to hit your target. The good…

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How marketers can weather a crisis

10th March 2020

How marketers can weather a crisis

Estimated reading time
4 minutes

Countless businesses have been affected by the domino-like cancellations of marketing conferences and events across the globe. Creative Week 2020, SXSW, Facebook F8, and Adobe…

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Trusting marketing data in the “fake news” era

15th August 2019

Trusting marketing data in the “fake news” era

Estimated reading time
4 minutes

With the volume of online content growing at an exponential rate, it’s becoming more and more difficult to separate the good from the bad. As…

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[Infographic] Content-generated data & insights help marketing drive business impact

24th October 2019

[Infographic] Content-generated data & insights help marketing drive business impact

Estimated reading time
1 minute

Marketing has been going through a crisis of confidence for a while now.  A recent report by Deloitte revealed how less than a third of…

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