Latest Posts

Filter Blog Posts

Customer obsession ideas from the tech industry

25th February 2020

Customer obsession ideas from the tech industry

Estimated reading time
1 minute

“Nothing drives profitability like great customer experience” – Dan Hesse, former CEO of Sprint  It’s no secret that customer experience is the new battleground for…

Read on

Fast content vs. slow content – which is best?

5th February 2020

Fast content vs. slow content – which is best?

Estimated reading time
4 minutes

Here’s a scenario to get you thinking about whether you’re currently creating fast content or slow content. Imagine that you’ve just published a thought leadership…

Read on

6 barriers to great B2B content (and how to smash them)

19th January 2021

6 barriers to great B2B content (and how to smash them)

Estimated reading time
11 minutes

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…

Read on

5 sneaky ways to spy on your competitors

4th September 2019

5 sneaky ways to spy on your competitors

Estimated reading time
4 minutes

Checking out the competition is something every business should be doing.  If you’re able to see what’s working or not working for them, then you…

Read on

5 must-read books for marketers in 2020

14th January 2020

5 must-read books for marketers in 2020

Estimated reading time
3 minutes

At the start of every new year, I always make the same resolution – to read more; and not just fiction and non-fiction books, I’m…

Read on

Rebranding yourself: Building firmwide credibility

19th June 2019

Rebranding yourself: Building firmwide credibility

Estimated reading time
4 minutes

Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director – Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…

Read on

Turtl