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Your guide to sales enablement for upselling 

1st December 2020

Your guide to sales enablement for upselling 

Estimated reading time
4 minutes

If you’re like most businesses out there, your sales enablement material aims to help your teams do two things:  Increase win rates for potential deals …

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The company era is over: how to scale a personal buyer journey in the customer era

25th November 2020

The company era is over: how to scale a personal buyer journey in the customer era

Estimated reading time
7 minutes

Mark Kilens, VP of Content and Community at Drift, and Nick Mason, CEO and Founder at Turtl, discuss how marketing and sales teams can stand…

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The business case for comedy in B2B marketing

20th November 2020

The business case for comedy in B2B marketing

Estimated reading time
4 minutes

Are you tired of risk-averse stakeholders shutting down your creative ideas because they’re too “funny” for a B2B audience? Let’s look at three facts which…

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The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

19th November 2020

The Movers & Shakers of Marketing: Trevor Lloyd-Jones from LexisNexis

Estimated reading time
4 minutes

In our third edition of The Movers & Shakers of Marketing, we catch up with Trevor Lloyd-Jones, Senior Marketing Manager – Content at LexisNexis Risk…

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Why personalized sales materials are a must-have in 2021

12th November 2020

Why personalized sales materials are a must-have in 2021

Estimated reading time
4 minutes

As we move into a new year, it’s looking increasingly likely that many of the changes we’ve seen to our lives in 2020 aren’t going…

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The Movers & Shakers of Marketing: Marije Gould from Unit4

12th November 2020

The Movers & Shakers of Marketing: Marije Gould from Unit4

Estimated reading time
5 minutes

In our second edition of The Movers & Shakers of Marketing, we catch up with Marije Gould, Vice President, Demand Generation and Field Marketing at…

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