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5 best B2B marketing campaign ideas of all time

10th January 2023

5 best B2B marketing campaign ideas of all time

Estimated reading time
7 minutes

Great marketing campaign ideas are rare. Great B2B marketing campaigns are even rarer. So what are the elements that make our favorite marketing ideas stand…

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Metrics for success worth measuring in content marketing

21st December 2022

Metrics for success worth measuring in content marketing

Estimated reading time
4 minutes

In modern B2B marketing, content creation and performance tracking can no longer be viewed separately. Instead, measurement against key metrics should inform how you produce…

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Gated content: The what, when, how, and why

30th November 2022

Gated content: The what, when, how, and why

Estimated reading time
7 minutes

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide…

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Develop a B2B content marketing strategy in six steps

23rd November 2022

Develop a B2B content marketing strategy in six steps

Estimated reading time
8 minutes

Like a map or a blueprint, a B2B content marketing strategy provides direction to a B2B company. It is a broad and structured collection of…

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Marketing Development Representative: keys for success

16th November 2022

Marketing Development Representative: keys for success

Estimated reading time
6 minutes

Generating strong Marketing Qualified Leads (MQLs) takes a lot of time and effort. But despite that, many organizations still have very few processes in place…

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5 tips to elevate your content creation process

9th November 2022

5 tips to elevate your content creation process

Estimated reading time
5 minutes

Content is used across the business for a variety of purposes, from closing sales deals to onboarding employees or customers. But a business’s content creation…

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