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Lessons for marketing leaders, from Steve Jobs

28th November 2019

Lessons for marketing leaders, from Steve Jobs

Estimated reading time
6 minutes

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is…

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10 ways to govern the quality of your content

7th July 2020

10 ways to govern the quality of your content

Estimated reading time
5 minutes

In businesses that build and use a lot of content, the quality of your operations directly underpins the quality of your ecosystem. Whether your company’s…

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3 things every salesperson wants from your bottom-funnel content

30th April 2020

3 things every salesperson wants from your bottom-funnel content

Estimated reading time
5 minutes

Recent research we conducted with Forrester found that the quality of content provided to enable sales teams varies wildly at different stages of the sales cycle.…

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5 sales prospecting mistakes that will burn your leads

23rd July 2020

5 sales prospecting mistakes that will burn your leads

Estimated reading time
6 minutes

Sujan Patel, Partner at Ramp Ventures and Co-founder at Mailshake, shares five prospecting mistakes that burn leads and lose potential business: The sales cycle has…

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Creepy marketing: Has personalization gone too far?

9th July 2019

Creepy marketing: Has personalization gone too far?

Estimated reading time
6 minutes

It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…

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Taking on the competition – like Burger King 

26th November 2019

Taking on the competition – like Burger King 

Estimated reading time
4 minutes

As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent 388.8 million dollars on advertising and 633.1 million…

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