Latest Posts

Filter Blog Posts

What is status quo bias and how can your sales narrative overcome it

29th September 2020

What is status quo bias and how can your sales narrative overcome it

Estimated reading time
3 minutes

Winning new business is a complicated task. There are at least six questions your prospects will want convincing answers to (find more on those here). But…

Read on

Lessons from Formula 1: How to create an unstoppable sales and marketing team

22nd September 2020

Lessons from Formula 1: How to create an unstoppable sales and marketing team

Estimated reading time
4 minutes

Sarah L. Parker, a startup and business growth specialist, shares key lessons from Formula 1 on communication and teamwork that should underpin your sales enablement…

Read on

Lumen compares Turtl’s format to the PDF

21st September 2020

Lumen compares Turtl’s format to the PDF

Estimated reading time
2 minutes

Lumen Research proves Turtl’s content format is 73% more engaging than the PDF Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of…

Read on

8 buyer questions your sales enablement efforts need to answer

10th September 2020

8 buyer questions your sales enablement efforts need to answer

Estimated reading time
4 minutes

 Sales enablement teams have the dual responsibility of making sure that salespeople have: The resources the buyers they’re talking to want in order to make…

Read on

When to personalize content experiences for your readers

2nd September 2020

When to personalize content experiences for your readers

Estimated reading time
3 minutes

Every successful business is about building relationships. Before the digitization of the buyer journey, B2B sales folks spent their days building personal rapport over coffee,…

Read on

How marketers can speak fluent sales (ft. success stories)

25th August 2020

How marketers can speak fluent sales (ft. success stories)

Estimated reading time
3 minutes

The communication divide between marketing and sales is no secret. We all know it’s there. We all know it impacts revenue. We’re all sick of…

Read on

Turtl