Latest Posts

Filter Blog Posts

Attention marketing, the attention span myth and what it all means for marketers

25th January 2023

Attention marketing, the attention span myth and what it all means for marketers

Estimated reading time
6 minutes

With many conflicting reports about people’s attention spans being equivalent to that of a goldfish, it’s easy to feel uncertain about what direction to take…

Read on

5 best B2B marketing campaign ideas of all time

10th January 2023

5 best B2B marketing campaign ideas of all time

Estimated reading time
7 minutes

Great marketing campaign ideas are rare. Great B2B marketing campaigns are even rarer. So what are the elements that make our favorite marketing ideas stand…

Read on

Metrics for success worth measuring in content marketing

21st December 2022

Metrics for success worth measuring in content marketing

Estimated reading time
4 minutes

In modern B2B marketing, content creation and performance tracking can no longer be viewed separately. Instead, measurement against key metrics should inform how you produce…

Read on

Gated content: The what, when, how, and why

30th November 2022

Gated content: The what, when, how, and why

Estimated reading time
7 minutes

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide…

Read on

How to develop a B2B content marketing strategy in six steps

23rd November 2022

How to develop a B2B content marketing strategy in six steps

Estimated reading time
8 minutes

Like a map or a blueprint, a B2B content marketing strategy provides direction to a B2B company. It is a broad and structured collection of…

Read on

Marketing Development Representative: keys for success

16th November 2022

Marketing Development Representative: keys for success

Estimated reading time
6 minutes

Generating strong Marketing Qualified Leads (MQLs) takes a lot of time and effort. But despite that, many organizations still have very few processes in place…

Read on

Turtl