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When brands apologize (the good, the bad, and the ugly)

10th December 2019

When brands apologize (the good, the …

It’s not often that a brand gets an apology right. Remember when Pepsi apologized for the tragic Kendall Jenner commercial with “we didn’t mean it”?…

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5 social selling tips from Doctor LinkedIn

5th December 2019

5 social selling tips from Doctor …

  David Petherick, known as Doctor LinkedIn, has helped individuals and organizations to be visible, legible, and credible on LinkedIn since 2006. Connect with David…

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Is marketing the new sales?

4th December 2019

Is marketing the new sales?

A huge surge in all things digital has transformed sales and marketing as we know them today. Tech has empowered consumers to travel much of the…

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Lessons for marketing leaders, from Steve Jobs

28th November 2019

Lessons for marketing leaders, from Steve …

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is…

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Taking on the competition – like Burger King 

26th November 2019

Taking on the competition – like …

As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent 388.8 million dollars on advertising and 633.1 million…

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The 2020 guide to content marketing for banks

21st November 2019

The 2020 guide to content marketing …

The finance industry is at the frontlines of technological advancement. The boom in FinTechs has caused a surge in innovation in the products and services…

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