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8 buyer questions your sales enablement efforts need to answer

10th September 2020

8 buyer questions your sales enablement efforts need to answer

Estimated reading time
4 minutes

 Sales enablement teams have the dual responsibility of making sure that salespeople have: The resources the buyers they’re talking to want in order to make…

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When to personalize content experiences for your readers

2nd September 2020

When to personalize content experiences for your readers

Estimated reading time
3 minutes

Every successful business is about building relationships. Before the digitization of the buyer journey, B2B sales folks spent their days building personal rapport over coffee,…

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How marketers can speak fluent sales (ft. success stories)

25th August 2020

How marketers can speak fluent sales (ft. success stories)

Estimated reading time
3 minutes

The communication divide between marketing and sales is no secret. We all know it’s there. We all know it impacts revenue. We’re all sick of…

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Four key elements of a customer-obsessed culture

18th August 2020

Four key elements of a customer-obsessed culture

Estimated reading time
5 minutes

This article first appeared in ‘Getting to grips with customer obsession’, where you can learn more about the benefits and challenges of this strategy. The…

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When and how to gate your content

11th August 2020

When and how to gate your content

Estimated reading time
6 minutes

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide…

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How to tackle content waste

30th July 2020

How to tackle content waste

Estimated reading time
3 minutes

Would you pay for a full pizza, eat one slice, and throw the rest away? That’s effectively the state of content marketing today. Research from…

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