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5 lesser-known behavioral biases every marketer should know

6th November 2019

5 lesser-known behavioral biases every marketer should know

Estimated reading time
5 minutes

When it comes to marketing, the better you understand the psychology of your audience, the more equipped you are to reach them. As complex as…

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5 marketing psychology tips for your business

1st September 2021

5 marketing psychology tips for your business

Estimated reading time
4 minutes

Psychological marketing is the key behind most successful companies, with many marketing teams often conducting psychology based research for their brand, product, or service. But…

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5 must-read books for marketers

14th January 2020

5 must-read books for marketers

Estimated reading time
3 minutes

At the start of every new year, I always make the same resolution. I always plan to read more; and not just fiction and non-fiction…

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5 of the best marketing podcasts you don’t want to miss

18th February 2020

5 of the best marketing podcasts you don’t want to miss

Estimated reading time
3 minutes

When it comes to podcasts, as content consumers we are spoiled for choice. As of January 2020, there were over 30 million episodes on iTunes…

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5 of the best underrated marketing strategies in 2022

17th August 2022

5 of the best underrated marketing strategies in 2022

Estimated reading time
8 minutes

We all love an underdog story. From Cool Runnings to Kung Fu Panda – the fact is that people are suckers for stories that end…

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5 reasons immersive technology is the future of brand marketing

30th September 2019

5 reasons immersive technology is the future of brand marketing

Estimated reading time
6 minutes

With virtual technology making Black Mirror look more like a documentary every day, it’s no surprise forward-thinking companies have already started to experiment with immersive…

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