1st September 2022
Estimated reading time
8 minutes
When you make a decision do you lead with your head or your heart? If you can’t tell whether emotions play into your decision-making, consider…
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24th August 2022
Estimated reading time
5 minutes
If you are like most salespeople, you probably spend a good chunk of your time putting together presentations. In fact, LinkedIn found that companies are…
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17th August 2022
Estimated reading time
8 minutes
We all love an underdog story. From Cool Runnings to Kung Fu Panda – the fact is that people are suckers for stories that end…
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10th August 2022
Estimated reading time
4 minutes
Behavioral economics focuses not only on the what and how of consumer behavior, but also on the why. Even more importantly, the theory draws heavily…
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3rd August 2022
Estimated reading time
6 minutes
As digital experiences boom, professionals without design or coding expertise can feel left behind. Your documents need to take readers on a journey of discovery,…
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27th July 2022
Estimated reading time
8 minutes
Last week, we sat down with 4 marketing experts to discuss the psychology of personalization and some of the most common barriers to making it…
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