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3 proactive ways CMOs can tackle the marketing-finance rift

9th January 2020

3 proactive ways CMOs can tackle the marketing-finance rift

Estimated reading time
7 minutes

Gartner’s recent 2019-20 CMO Spend Survey found that the marketing-finance relationship needs a bit of work, to put it mildly. When asked which organizational function acts as…

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3 reasons why no one reads your school newsletter (& how to fix it)

29th October 2019

3 reasons why no one reads your school newsletter (& how to fix it)

Estimated reading time
6 minutes

Are you spending valuable time creating a newsletter that you’re not even sure is being read by anyone? You’re not alone. Schools are struggling to…

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3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

9th May 2019

3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

Estimated reading time
4 minutes

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice Chairman of Ogilvy and the founder of its Behavioural…

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3 things every salesperson wants from your bottom-funnel content

30th April 2020

3 things every salesperson wants from your bottom-funnel content

Estimated reading time
5 minutes

Recent research we conducted with Forrester found that the quality of content provided to enable sales teams varies wildly at different stages of the sales cycle.…

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3 ways to use psychology to boost your email marketing

7th November 2019

3 ways to use psychology to boost your email marketing

Estimated reading time
3 minutes

Quick question, which of these emails (a or b) looks like it contains the most exciting content? a) b) You probably made your mind up…

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5 best B2B content marketing examples of 2020

16th December 2020

5 best B2B content marketing examples of 2020

Estimated reading time
5 minutes

The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…

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