1st July 2020
Estimated reading time
8 minutes
Progressive marketers must recognize that effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new…
24th June 2020
Estimated reading time
4 minutes
At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman…
17th June 2020
Estimated reading time
4 minutes
Like it or not, the marketing function has been dragged into the future, forced to undergo a level of digital transformation most weren’t expecting until…
12th June 2020
Estimated reading time
5 minutes
Ah, personalization. Has a drum ever been beaten so often? Everyone knows content personalization is what the people want, but are we doing enough with…
4th June 2020
Estimated reading time
5 minutes
Account-based marketing (ABM) is quickly becoming the go-to tactic for B2B marketers. Instead of casting a wide net with blanket campaigns for an entire market,…
28th May 2020
Estimated reading time
5 minutes
Conversational marketing can take your digital content from a one-way broadcast to a two-way interaction, giving customers more valuable and memorable experiences. It’s news to…
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