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5 things to keep in mind if you want to create stand-out sales content

9th June 2021

5 things to keep in mind if you want to create stand-out sales content

Estimated reading time
8 minutes

Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bid & Proposal Team at 8×8 and Karla Rivershaw, Head of Marketing at…

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Creepy marketing: Has personalization gone too far?

9th July 2019

Creepy marketing: Has personalization gone too far?

Estimated reading time
6 minutes

It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…

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3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

9th May 2019

3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

Estimated reading time
4 minutes

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice Chairman of Ogilvy and the founder of its Behavioural…

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Taking on the competition – like Burger King 

26th November 2019

Taking on the competition – like Burger King 

Estimated reading time
4 minutes

As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent 388.8 million dollars on advertising and 633.1 million…

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Integrated marketing: How social media can boost SEO

3rd September 2019

Integrated marketing: How social media can boost SEO

Estimated reading time
5 minutes

As technology becomes increasingly interconnected and accessible, integrated marketing strategies are more important than ever. Social media is quickly becoming a formidable marketing and sales…

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How to choose the right content marketing platform

11th February 2020

How to choose the right content marketing platform

Estimated reading time
4 minutes

Being able to write entertaining and insightful content is not enough in 2020. The demands for content have become too great for manual processes and…

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