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Four key elements of a customer-obsessed culture

18th August 2020

Four key elements of a customer-obsessed culture

Estimated reading time
5 minutes

This article first appeared in ‘Getting to grips with customer obsession’, where you can learn more about the benefits and challenges of this strategy. The…

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When and how to gate your content

11th August 2020

When and how to gate your content

Estimated reading time
6 minutes

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide…

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How to tackle content waste

30th July 2020

How to tackle content waste

Estimated reading time
3 minutes

Would you pay for a full pizza, eat one slice, and throw the rest away? That’s effectively the state of content marketing today. Research from…

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5 sales prospecting mistakes that will burn your leads

23rd July 2020

5 sales prospecting mistakes that will burn your leads

Estimated reading time
6 minutes

Sujan Patel, Partner at Ramp Ventures and Co-founder at Mailshake, shares five prospecting mistakes that burn leads and lose potential business: The sales cycle has…

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Inclusive by design: Tech accessibility as a human right

14th July 2020

Inclusive by design: Tech accessibility as a human right

Estimated reading time
7 minutes

Designing technology – including websites – to be inclusive and accessible to all makes social, moral, and business sense A big red button that can instruct…

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10 ways to govern the quality of your content

7th July 2020

10 ways to govern the quality of your content

Estimated reading time
5 minutes

In businesses that build and use a lot of content, the quality of your operations directly underpins the quality of your ecosystem. Whether your company’s…

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