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Is it a prince or popstar? Data’s double-sided sword

6th April 2022

Is it a prince or popstar? Data’s double-sided sword

Estimated reading time
3 minutes

To engage a real human and make content personal to them, even with demographic data, you still need to tailor your content design and distribution…

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“Strategy first, technology second” – How ABM leaders drive success at scale

30th March 2022

“Strategy first, technology second” – How ABM leaders drive success at scale

Estimated reading time
3 minutes

Leading minds in ABM discussed all things strategy and technology in Turtl’s webinar, hosted on BrightTALK and inspired by our Advanced ABM Guide. Defining ABM is challenging…

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B2B marketing lessons from ‘Best Picture’ Oscar winners

23rd March 2022

B2B marketing lessons from ‘Best Picture’ Oscar winners

Estimated reading time
6 minutes

Movies are visual stories and at Turtl, we hold storytelling close to our hearts. After all, stories are great teaching tools and when important messages…

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Don’t let games have all the fun: Why B2B marketers need to have a gamification strategy

16th March 2022

Don’t let games have all the fun: Why B2B marketers need to have a gamification strategy

Estimated reading time
5 minutes

Gamification marketing is an online tool to encourage engagement. In a study by TalentLMS, 89% of employees believed that they would be more productive if their…

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6 spectacular ways to improve your interactive marketing game

9th March 2022

6 spectacular ways to improve your interactive marketing game

Estimated reading time
5 minutes

Creating engaging content is often listed as the primary challenge for B2B content marketers. One of the best ways to engage with an audience is…

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Content Challenges: We need to talk about ABM

2nd March 2022

Content Challenges: We need to talk about ABM

Estimated reading time
4 minutes

In a world flooded with instantly forgettable content, account-based marketing (ABM) promises to help your message rise above the rest and resonate with that one…

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