What is Turtl?

TURTL PLATFORM

Create Design standout, interactive content
Personalize Improve reader engagement by up to 84%
Publish Simplified multi-channel distribution
Analyze Uncover granular content and reader insights
Integrate Connect Turtl with your favorite tools
Optimize Boost content with AI-backed data benchmarks

TURTL DOC

Turtl format The only psychology-led digital reading format to 10x engagement
Content types Ideal to use across your business
Brochures
Magazines
Whitepapers
Sales proposals
Reports
Ebooks
See all
Interactive alternative to PDF PDFs weren’t designed for the digital world - Turtl Docs are
Benchmarks for your online content Uncover how different types of content perform in your industry and see how your online documents stack up.
Turtl Solutions

ROLES

Who is Turtl for? Anyone can create impactful content designed to grow business
Marketing leaders
Digital marketers
Content strategists
Designers
Marketing agencies

GOALS

What is Turtl for? Convert more readers into leads, sales and loyal customers
Content production
Lead generation
Demand generation
Sales enablement
Account-based marketing

CUSTOMERS

Case studies Find out how leading brands have seen value with Turtl
Customer examples Explore our Turtl community showcase
Unit4 case study When Unit4 started creating personalized customer welcome kits, reader engagement increased by 8x.
Frost & Sullivan case study The teams at Frost & Sullivan demanded more from their content, and have seen a 60% increase in lead generation.
Plans
Resources

LEARN

turtle icon
About us The platform transforming digital documents for business
Content hub Resources to help you grow business from content: blogs, webinars, guides and more
Blogs
Webinars
Topics and guides
Research

GET INSPIRED

Templates Explore templates to kickstart and optimize your content
Community showcase A collection of the very best interactive content examples

CUSTOMER COMMUNITY

Services Unlock your content potential with
tailored services
Onboarding From kick-off to ongoing support, we'll help you achiever your goals
Help center Articles, advice and answers from our team of experts
Turtl news Dive in for short reads, articles, and product updates
Future trends in content marketing Want to know what marketers should focus on in 2024? Hear from the experts!
Improve demand generation with data Find out how to use engagement data to uncover audience behavior and build strong demand.
Log in Log in Book a demo Book a demo
Log in Log in Book a demo Book a demo
What is Turtl?
Turtl Solutions
Plans
Resources

LEARN

turtle icon
About us The platform transforming digital documents for business
Content hub Resources to help you grow business from content: blogs, webinars, guides and more
Blogs
Webinars
Topics and guides
Research

GET INSPIRED

Templates Explore templates to kickstart and optimize your content
Community showcase A collection of the very best interactive content examples

CUSTOMER COMMUNITY

Services Unlock your content potential with
tailored services
Onboarding From kick-off to ongoing support, we'll help you achiever your goals
Help center Articles, advice and answers from our team of experts
Turtl news Dive in for short reads, articles, and product updates
Future trends in content marketing Want to know what marketers should focus on in 2024? Hear from the experts!
Improve demand generation with data Find out how to use engagement data to uncover audience behavior and build strong demand.
Log in Book a demo
Content Hub/Interactivity drives content success

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. That’s just the start of what interactivity within content can do. Done well, that content is also more effective at keeping attention and great at driving action.

We investigated our data to understand what content our users have seen the most significant engagement from this year. The results aren’t surprising – it’s what we’ve been saying since Day 1.

Over the course of 2018, readers spent a whopping 3 years and 7 months in total reading stories on Turtl. We’ve found that Stories which make the most of the interactive features available in Turtl by including polls, quotes and videos are shared almost 200x more and read for 74% longer than those that feature only copy and static imagery.

One of the pitfalls we see content creators slip into is the attempt to recreate legacy formats. Sometimes clients copy from a PDF into Turtl virtually like-for-like. This means reintroducing limitations of that format, including a passive reading experience.

We’re calling for a change in mindset, and 2019 is the year the penny drops!


Looking for ideas on how to improve your content interactivity?

See examples of Turtl customer stories here. Happy reading!


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